Services
Five things, done properly.
We do not offer a menu. Engagements run the full sequence, because the parts only work together — a position nobody produces against is a document, and production without measurement is a hobby.
Strategy
Where a brand can credibly speak, and what it should stop saying.
We start with the uncomfortable audit: the claims you cannot substantiate, the audience you think you have, and the gap between them. Most engagements shrink at this stage before they grow.
The output is a position narrow enough to be ownable and wide enough to sustain a year of work — plus an explicit list of what we will not say on your behalf.
What you get
- Category and claim audit
- Positioning territory
- Message architecture
- Twelve-month content thesis
Channel design
The channel is the asset. We design it to hold value past a single campaign.
Casting, tone, handle architecture, visual system, posting identity. A channel that only makes sense while a campaign is live is a rental; one built properly compounds.
We design for the second year, not the first month — which usually means fewer channels, more specific, with a reason to exist that survives your next brand refresh.
What you get
- Casting and channel brief
- Visual and tonal system
- Handle and platform architecture
- Publishing identity guidelines
Production
Concept to final cut, at a weekly cadence rather than a quarterly one.
Scripting, shot discipline, edit, captions, thumbnails, covers. The work is made to a schedule the channel can actually sustain, because a channel that posts twice a quarter is not a channel.
Everything goes through the same review gate before it publishes: on-position, on-guardrail, and something we would be content to have attributed to us.
What you get
- Concept and script development
- Full production and edit
- Platform-native cuts and covers
- Review and approval workflow
Distribution
Cadence, platform-native formatting, and paid only where it earns its place.
Publishing schedule, format discipline per platform, and the unglamorous operational work of actually shipping on time, every week, in the right aspect ratio with the right first three seconds.
Paid amplification is used to accelerate work that is already performing organically. We do not use it to disguise work that is not.
What you get
- Publishing calendar
- Per-platform formatting
- Community and comment handling
- Paid amplification, where warranted
Measurement
Reported against what we said we would do, not against whatever went well.
Reach, retention curves, saves and shares, and the path from view to action. We agree the metrics that matter at the start of the engagement and report against those, including the periods where they went the wrong way.
Every reported figure traces back to a decision in the plan. If a number moved and we cannot tell you why, we say that instead of inventing a reason.
What you get
- Baseline and target setting
- Monthly performance review
- Retention and drop-off analysis
- Post-engagement written account